When indie comic character Pepe the Frog becomes an unwitting icon of hate, his creator, artist Matt Furie, fights to bring Pepe back from the darkness and navigate America's cultural divide.
'Feels Good Man' is an extremely well-crafted documentary that does an excellent job explaining the very dark sub-culture of 4chan to non-nerdburgers. It's one of the first large-scale attempts to document how a meme gains popularity - which, by design, is nearly impossible, since there is no formula to create a meme, nor is there one that decides what will become popular. Arthur Jones tells an absorbing story about how something as simple as a cartoon frog can be easily co-opted and corrupted to become a symbol of pure malevolence.
- Jake Watt
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https://www.maketheswitch.com.au/article/review-feels-good-man-from-stoner-frog-to-bonafide-hate-symbol